Start Your Systems
At the end of 2014, Kellen Brauer and Jeremy Hinners met to discuss the creation of a gaming and entertainment channel as a project together. They had both met the year prior while racing professionally in MX Simulator and became teammates the same year. With the rights to broadcast the professional MX Simulator championships being vacated, they developed a plan to host the pro series through their new project. After a discussion on what the name should be, Start Your Systems began work in November of 2014.
With the idea of creating broadcasts and videos for the gaming community in general, they launched their YouTube channel on December 30, 2014. The very first video was the first episode of the now popular Track Walk in MX Simulator series. Four days later, the broadcast team covered the Anaheim opener in MX Simulator from gate to gate and SYS was off to the races.
As 2015 progressed, Jeremy and Kellen tried to hit every base they could think of. From throwback games to new releases, the genre of games were far and wide for the first year. The two worked on weekly news reports, collaborative video projects, and single player gameplays. The popularity of the channel was slowly building with very popular feedback from our early followers.
Moving into 2016, the channel focus had shifted. No longer was it a broad gaming channel as the types of games had now been scaled down to motorsports type games only. With a clear emphasis on expanding into the Motocross gaming community, the channel really began to hit its’ stride. A subsequent growth of the Twitch channel on the side brought SYS to a different level in just its’ sophomore year of existence. Many new series were being introduced while the popular original series’ were seeing great support as well.
By 2017, Jeremy was slowly taking a step back from helping with the channel while other contributors were stepping in. For the first time, Kellen and Jeremy were no longer the sole team behind SYS as personnel like Christoffer Wenerklang and Motoagogo began stepping in to help with broadcasting. Halfway through the year, Jeremy stepped away from contributing entirely and the channel management went solely to Kellen. Despite a whirlwind year, SYS had grown leaps and bounds with nearly double the following from the end of 2016 to the end of 2017.
Three years in, it was time to take large strides. The channel began being featured on other large websites, our subscriber base surpassed 50,000 unique users by mid-year and things were only still climbing from there. We began working closer with major gaming companies and newer videos were reaching unfathomable popularity with our first ever video cresting the 1,000,000 view mark.
Then came the four year anniversary of the company and the launch of the website on New Year’s Day, 2019. As a means for growing the brand, SYS has continued to and will continue to connect gamers across the world to have fantastic experiences.